eleanorgogo's Space http://eleanorgogo.posterous.com Most recent posts at eleanorgogo's Space posterous.com Thu, 31 Jan 2013 03:09:04 -0800 Printed Shopping Bags - Why Your Small Business Needs It http://eleanorgogo.posterous.com/printed-shopping-bags-why-your-small-business http://eleanorgogo.posterous.com/printed-shopping-bags-why-your-small-business

Melbourne Printing

Every marketing campaign seems incomplete if printed shopping bags are not a part of it. Most products sold in the department stores or supermarkets today come available in these bags. This is especially true when campaign against the use of plastic was strongly advocated by environmentalist groups. From then on, big names in different industries including fashion and show business supported and modelled the use of organic bags. In fact, many businesses have also made a lot of profits from the said phenomenon.

What are the items that may be carried in these bags? There is a long list of these items. The most common of them includes clothing, cosmetics, grocery items, home decors and office and school supplies. Bags which are to carry heavy items must be made of more durable materials. Their features must allow comfort whenever shoppers carry their goods. In the early times, customized bags that are made of paper are the only ones you will see in grocery stores. But with the advancements in technology, bags of other make can be seen almost everywhere.

What are the proofs that these items can promote your brand in an effective manner? Surveys reveal that things used in regular basis make the best promotional items you will ever find. Besides being useful, promotional items must be wanted by most people. Therefore, they must look attractive so that consumers would mind receiving them. These two conditions can be observed with the production of printed shopping bags using green printing practices. To make them usable, you can choose materials that are very durable. Cotton and polyester are now the popular fabric choices for such production. More so, you can opt for bigger sizes that can accommodate numerous items. Bigger bags provide convenience especially to those who need to carry a lot of things from one place to another. As for their design, have them produced in a way that they resemble your company color and image. You can make use of both of their sides so that your business logo and tag line may be printed as visible as you want.

Moving forward, bags can carry your brand to many places. Look at this scenario. Durable ones may be used repeatedly by the receivers in varied occasions. Wearers of your bags will definitely people who make be interested in the design or information printed on your bags. In a short moment of notice like that, you could be having converting these people into loyal patrons of your brand. That beats the efficiency of any printed material that you can utilize for the marketing of your products or services.

Contrary to what most business owners think, printed shopping bags do not require a lot of money for a successful production to happen. Decide to order and bulk and you will be able to fish printing packages that offer big discounts from a commercial printing company. Since bags function like moving advertisements, you will no longer need to reprint and redistribute brochures and flyers in batches. With this, a big portion of your funds is saved. Your brand can be advertised for a whole year in the most economical way.

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Mon, 28 Jan 2013 03:30:08 -0800 Green Printing Services - What Small Business Owners Should Know http://eleanorgogo.posterous.com/green-printing-services-what-small-business-o http://eleanorgogo.posterous.com/green-printing-services-what-small-business-o

Melbourne Printing

Green printing is one of the effective means which allow companies to help the deteriorating condition of our planet while cutting the expenses they face year in and year out. These benefits do not come instantly. They involve wise efforts from the practicing companies. Following are some ideas which can get you started if this is the path which you opt for your company to take.

The first thing they focused in connection to this is the use of paper. Like it or not, paper is wasted when printed materials are concerned. Paper is a precious product that involves destruction of nature. Because of this, use of recycled paper and reduction of the size of the pages are suggested by the printer companies. When the size of the page is made smaller, the font and everything that will be seen in each page will be adjusted as well. If you do not want the page size to be adjusted, choosing recycled paper is another green printing option you can take. The downside with this is that recycled paper does not look that attractive. Ask then for paper that is made of 30% post-consumer waste. Although recycled, they look cleaner and whiter.

Petroleum-based inks used for printed banners are one of the things environmentalists are very much against. This is because they are also known as carcinogens and toxins that harm our bodies apart from being threats to the environment. Do request your hired printer about vegetable-based inks for your project. Their use does not expend harmful gas into the air. Paper printed with vegetable-based ink also breaks down easily and so pollution of the air is avoided. The finish of book covers, brochures and flyers are also made of harmful materials that affect the environment. If you are keen about saving the earth, choose coiled binders that are made of waste plastic. They are recycled but you can be assured of their durability.

Have you ever heard of online digital printing? This is one of the current alternatives provided by modern printers. In comparison to traditional method of printing, it allows faster creation of the printed materials with less mistakes and less harm posed on the surroundings. These are made possible of the use of advanced software and computers. Additionally, you can practice having only the exact number of copies you need and do not order for extras. This keeps you from producing wasted materials and spending extra on the manufacture process.

Obviously, green printing for corporate promotional items is a task which you cannot do on your own. It is best left in the hands of experts who can perform just the right processes regarding this matter. Partner with a credible printing company that will not only give you discounts but also provide the exact outputs you need. Keep in mind though that you have a big role in ensuring that no wastage will transpire. How? Make it a point that your printed materials are supplied with images and information that people wanted to receive. If not, they will just be neglected.

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