eleanorgogo's Space http://eleanorgogo.posterous.com Most recent posts at eleanorgogo's Space posterous.com Wed, 07 Nov 2012 01:02:18 -0800 A Quick Primer On How You Can Use Keyword Specific Ads To Boost Your Search Engine Cachet http://eleanorgogo.posterous.com/a-quick-primer-on-how-you-can-use-keyword-spe http://eleanorgogo.posterous.com/a-quick-primer-on-how-you-can-use-keyword-spe


Among components of a website, keywords are among the most vital of them. Search engines use these words to give your page a proper ranking and categorisation. You might be creating a website about article writing -- therefore, keywords such as 'writing', 'article writing', 'articles' and others would be good choices.

The more keywords, the merrier -- this is commonly what web designers and search engine optimization experts proffer to beginners in web design. They would recommend different software programmes, different online tools, all with one goal in mind -- gather different keywords so you can optimise your site or your page for the search engines. At first sight this seems attractive, but it actually defies logic.

Let us further examine what a search engine is supposed to do. When a person enters a keyword in these search engines, they would be keeping track of those pages that match the search term. The closer a search term matches the pages displayed, the better it would be for people surfing the Internet. These web results displayed by the search engines would need to be as precise as possible so the right information is delivered. If not, an individual would have to take his business to another site.

Now imagine you are a search engine algorithm the mathematical program which calculates the probability of any web page matching the search term typed in. If the page has hundreds, or thousands of keywords you'll be a bit confused.

You might find yourself in a quandary -- for example, you might be torn between two similar terms such as 'article writing', and 'feature writing for journalists'. For all their similarities, they are still different. At the end of the day, they are NOT the same banana despite their similarity, so that brings down the page's relevance somewhat. So you rank it down the bottom.

But what if the page only has the keyword 'article writing' several times? You will probably go, 'this looks like something for the first page or two', so you'll want to rank it accordingly because after all...it smacks of article writing! However, with actual search engines this isn't necessarily how it works. But those are the basic precepts of search engine technology. It is trying to find the most relevant pages that match the search term.

One page corresponding to one keyword -- that is what it means to you as an Internet marketer using this strategy. Focus each page on each individual keyword. There are several compartments to a web page (heading, sub-heading, page text, page title tag, Meta tags) and your keyword should be present in each.

Don't inundate your pages with a plethora of keywords -- this will only lower your rankings and discombobulate the search engine algorithms. That effectively debunks the theorem that more keywords equals higher rankings. Go for single pages that match single keywords and you will find your page traffic increase.

Likewise, this too is applicable with Google Adwords. In order to save on your advertising expenses and increase your click through rates, the most recommended strategy would be to stick to just a handful of keywords per advert, maybe about two or three. If you have listened to those marketing mavens who keep advising to go with hundreds of keywords, then it's time to opt for keyword specific ads instead of one ad with a cornucopia of keywords. In just a few short words (in this article), that should prove the futility of such advice. Just centre on a few.

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