Unfortunately not all of us have a budget to fit what we believe to be our marketing needs. But this isn't a reason to get down since there are a few very simple things you can do that have stood the test of time, and are proven to attract more business.
For starters, smile often if not always. I'm sure you are familiar with the phrase "smile it's contagious." It's true actually. Think about it, would you want to speak with, or do business with someone who frowned all the time. This is definitely not attractive and it also turns people in the other direction. What smiling does is say a lot about your personality and it attracts people to you. It tells a potential customer that you are friendly, upbeat, and most of all it tells them that you enjoy what you do. When someone approaches you about your products and services, you want to make it as easy as possible for them to do so. You will have easily accomplished this by smiling.
The second tip for marketing yourself and your products is having a good posture, or portraying an over all positive body language. Remember that speaking volumes to your customer is body language. Imagine approaching someone who looks as though they have just lost their best friend. That someone would have their hunched over, no eye contact, no smile, with a whoa is me attitude. This kind of sales person is what nobody would want to approach. Sending a message to your potential customer that you are seriously lacking in confidence is what this type of body language does. It could also say that you just flat out do not like your job, or the company you work for. If a potential customer thinks that you don't care for your current job or for the company that you are working for, then chances are they will likely believe that you will not care about them and their needs.
Upbeat and confident people are the kind of people customers want to approach. Knowing that they will be receiving the best possible products and services you have to offer that will match their needs is what they want. Portraying these messages to your customer is a presentable, positive, and confident image.
Be sure that you smile, stand up straight, make eye contact, and shake hands with your customer.
It is important to remember that these two tips have proven over time to attract and obtain customers. It is free as well as it is easy so begin today, and good luck.
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