Effective Newbie Success Tips - How To Prevent Mistakes

Many people try to make money on the Internet. Some of them fail. Some succeed. For people just starting out, newbie success tips are absolutely essential.

Success is inevitable for some people. They just simply can't lose! Some people will fit into this minority category. Others will need quite a bit of help to get going and find success. Those that fall into the latter category simply need more help. That's all it really means. You can get help, learn from others and then learn how to be successful with your web business. Yes, it can be difficult to write about web business processes because you do not know how far to go with explaining everything. For example, if you are reading a tutorial on Chris R, then some amount of knowledge on that subject will be assumed to exist.

So it can be assumed that incomplete knowledge on that will exist, and that just complicates the learning process.

That is often the difference with success, some people do bother to learn more about something, and that enables them to be more effective with their business. That is why so many people buy multiple books or courses about online business related topics, they are looking to round-out their knowledge. With a very basic marketing campaign, even a beginner can fairly easily get a good sense if they are in good shape before jumping into the fire.

An online business, if you are to succeed, can only find success if you have a plan of action to follow. An executable plan of action is something that most people are not able to develop, nor do they, when they first start out. Their plan of action is very simple - is simply want to make money. That is not much of a plan! You really need to think this out. The decisions that you make will have a strong effect on the outcome that you actually have. How you intend to make money - this is a very basic tenant of where to begin. There are many ways to make money online, but if you don't know how you are going to achieve this, you need to do some research. Making one decision at a time, until you have a plan of action, is the way to accomplish this effectively.

USP means, unique selling proposition, and it is something that most marketers fail to use properly. There are many millions of businesses on the net, and many of them are affiliate marketers. But if not, then you will most definitely have competition in your niche.

Success, therefore, is only possible if you stand out amidst all of the other people. One time-tested way to get attention is by developing a USP. What that will do is tell people why you are different from all the rest and also why they should choose you. Creating the USP, a real one that people will care about, is what most businesses fail to accomplish. A powerful USP is easy to create, as long as you do the proper research before you make one.

Proper keyword research is the next step in this process. The reason that people do keyword research, especially when advertising, is to find keywords that will bring targeted traffic for less. If you want to truly drive qualified traffic to your website through advertising, your market audience should be something you understand very well. The only way to do that is with market research. By and large, newbies are not going to be able to successfully find this information regardless of how useful it is.

Market research is basically an attempt to narrow down your targeted niche audience. There is important information you need to know so you can communicate properly with them. The info is useful because it helps you understand them and problems they may need to have solved.

The newbie success tips you have just read will take care of you. By using them on a regular basis, it will help your business flourish. Learning every day is an important goal that you should have. Although you can implement these tips, there is so much more to learn. To your success!

Profitable Article Marketing Tips to Raise Profits

You can get very targeted traffic from article marketing and it won't cost you a dime. However, you won't see any positive result with article marketing until you have been using it for a while. Below you will find a few article marketing tips that can give you the extra help that you need.

There is one rule of article marketing that most people have heard but that many do not follow. When you're marketing online using articles, your main aim should be to deliver high quality information that people can use right away. If you fail to put quality content into your articles, you can't expect to get any sales or opt-ins from them. Your articles should have enough interesting and helpful content that readers have the urge to learn more about you, your website, products, etc. Articles that are considered valuable to readers are often re-published by a variety of sites, which increases the amount of traffic you receive. It's not really that difficult to focus on this one aspect and if you successfully do it, then everything else will just fall in place. As you write your articles, keep your focus on creating value as this is more important than the number of them you write.

The articles that you prepare for marketing purposes don't have to have heavy vocabulary. Instead try and use plain and simple English that everyone can understand. You will only frustrate and confuse your prospective customers with a lot of difficult words.

Not only do your articles have to be interesting, they also have to useful information and not too hard to read. Use simple words and terms so that everyone will understand what you are trying to say. Also, when your articles are easier, they are much more fun to read. Your main goal is to get new customers to your website, not pass a vocabulary test. You will see a more positive results if you write your articles for third graders.

This article marketing tips is very unique and probably not like some of the others that you have seen. Use your articles to the fullest by converting them into videos. This may seem like a strange tip, but it will get your great results. This is a way to recycle your existing article content and taking it to the next level.

Create a video and talk about the content of your article in it. This will be appealing those prospective customers that like to view videos instead of read text. You submit your video to YouTube and other such sites that show videos. In conclusion, the article marketing tips that we discussed above can definitely boost your traffic, but only if you apply them consistently. We realize that sometimes it feels like you are treading water and all you can do is keep your nose above it. One thing we want to say about social-commissions.com, and that is you should look beyond what has been discussed here today because there is so much more. Not everything you read will be directly applicable to your business, but it is still a great thing to learn new stuff just because you never know.

Sure, there is a learning curve that you have to tackle, but do not lose momentum out of fear that you do not know enough to get started.

If that scenario is you, then start slowly but be sure you force your self to do something each business day. Being in business means you are engaged in the process, and the process is whatever is dictated by your particular business model.

Tips and Tricks for Raising Your Chances of Small Business Survival

As you work to keep your small business afloat, it is important to keep leverage in mind. In this situation leverage is the experiences had by other people who have built small businesses. The way you do that is by researching, learning and application. There are many accounts written of what other people have gone through while building their own businesses.

This is experience that was gained in the field so it is worth paying attention to. They know what you are going through and understand. As you read through the following paragraphs try to figure out the best ways to use these tips for your own small business.

There are lots of couples who want to start small businesses and keep working together. This is actually a pretty good way to go because you can get more done. It's a good idea, if this is the route you choose, the both of you ought to write down your interests and your skills. This way you'll each know which responsibilities and duties you should take on. You can see already that this situation has all sorts of pros. You can much more done, and each of you can pursue those areas or skills that are of particular interest. Then both of you can train the other for those skills. Doing this almost guarantees your success. Offline businesses need a lot more planning than online businesses. If you have a complicated business idea, though, more planning could be quite useful. No matter what, take the time you need to plan out a new business no matter what kind of business it is or how modestly it is going to be beginning. There are tremendous benefits from doing so and it is in your best interest. It's easier to focus on your goals when you actually spend time mapping your tasks. When you do that, then you will see things that possibly would have gone unnoticed. Planning happens for important reasons and if you are closed from it you'll never develop a successful mindset. So don't ignore it or its importance--even affiliate marketing businesses benefit from planning. We are willing to bet that if you took a poll asking how many web marketers run real optimization tests, the percentage would be shockingly low. Also, related to that is when you want to investigate an approach or technique similar to marketing software but do not want to roll it out in full force. There are some testing methods that are truly advanced, but even still the most basic type most newbies would have no clue about.

Taking action is extremely important, always, but you need to take care about how you approach everything. You will be faced with new methods and techniques for a while, and all you really need to do is take it in small steps until you see results or feel comfortable. If you are doing pay per click, for instance, then a small test campaign at a major search engine or even at smaller, secondary search engines would suffice.

Any time you want to implement something new and untried on one of your sites, then think about a small scale test on an appropriate page. Obviously, some type of script that will record test results will be needed.

Still, it's easy to get excited when you want to create your own small business, whether it is online or off. It's hard to beat that energy that comes with something new that holds a lot of promise. Then comes the part of getting started and what to do. So many variables go into figuring out what you need to do, where you will do it. etc. Take things a step at a time and find information that talks about this. You might feel like there are thousands of things that need to be done immediately but it is not the truth. Try to focus on the bigger picture and to create goals that are actually based upon your business model.

As someone who is in the early stages of making your own small business, try to be as discriminating as possible with the information you learn online. Most people are absolutely well intentioned and aren't going to mislead you on purpose. The thing about the Internet is that a lot of the information on it is out of date. This means that you need to pay attention to the publishing date on anything that you read.

What To Keep in Mind for Selecting A Reputable SEO Company

When you decide to use third parties for your search engine optimization, then it becomes critical to know the SEO company you will assign this task. You will read their sites and many of them will sound perfect, but probably most of them will be far from it. There is a lot riding on who you eventually give your money to, and that is a pretty sobering thought. If this is the first time you have hired a company online, then just do not make any decisions until you have additional knowledge about how to choose wisely. Read and absorb the following tips on making a wise choice for your SEO company. If you are totally just getting involved in IM for the first time, then just know that a ton has been written about commission vantage bonus over the years. One of the most destructive things you could ever do in your business is restrict your self when it comes to new ways to promote or market.

What can you see in your current web business as it relates to what you have just read? What did you think about this article and the methods discussed? Can they be used in your online business in any form whatsoever? Will you take action to find out? Right now, if you are a beginner, then you do not have all you need to start because we did not give it to you - not enough room to do that. You probably do not yet realize that a lack of confidence will often have an effect on the outcome of your marketing methods. Only you know what is best for your business, so just be sure you integrate it as smoothly as possible.

Some people are very slick, and when you ask about everything they will do, you need to be on your toes. Let them know that you deserve the right to know exactly what they're going to do to your site. You will not be in the strongest bargaining position unless you have knowledge of SEO. It'll give you a fair idea that there's nothing unethical about what they are doing. The trust factor is exactly why you have to look for credentials and verify testimonials. If you are not totally comfortable with asking a lot of questions, then you need to work through it, somehow.

Before you get all happy and jump into the waters with your SEO company, see if they understand your objectives. Since they are being paid for their services, you would hope they will want to have a sincere interest in your success.

You do not ever want any confusion about anything, so ask them if they have a contract that will be used. Just use your common sense and be very aware of what is going on and being said. The moment they say that they 'know everything' without any explanation, you should move away.

It makes sense to check the search engine ranking of the company that you're trying to hire for SEO. You can try checking Google for them and see where they fall in the rankings, if you want. No matter what you find out, be sure to look at every in the aggregate and go with that. But you have to draw the line somewhere, and you have to decide where that line is. The net is full of honest businesses and the other kind, so in the end you live with your choices. One thing about having your own web business is you must protect it. An SEO company that will do a good job and care about your business is what you have to insist on. So, not everything is in your control, but a very large percentage of it is. The more you focus your efforts on finding the right company and hiring it, the better it is.

Email Marketing Tips To Advance Your Business

One of the best things you can do to promote your business is to start an e-mail marketing campaign. If you haven't yet discovered the benefits of email marketing, there's no time like the present. This marketing tool, which enables you to stay in communication with your clients, offers tremendous advantages that will help your enterprise prosper. Many successful internet marketers have discovered how to use email marketing. As a result, they have successfully built their businesses and also increased their bottom lines. This article will teach you the finer points of email marketing. With the information you learn, you can realize amazing growth in your Internet business.

Everyone is aware of the major problems caused by spam, and the majority of email service providers have taken a serious approach to keep it under control. If you have an email account, chances are your inbox could be flooded with spam, and therefore most people will delete anything that even resembles the stuff. That's not the best news if you're planning to do email marketing. Fortunately, by personalizing your emails, you will be able to get the attention of the recipient and increase the chances of your email being read. This may be something as simple as using the recipients name in the email. Using their name makes them feel valued and important. As a result, you are able to begin the process of building a trust with any prospects. For most people, seeing their name gives a sense of recognition and appreciation. That is the kind of knowledge that can be used to your advantage. Be careful, though, that you aren't too personal with your email list as your marketing campaign gets started. The majority of people are not comfortable about giving out their mailing address, phone numbers, or other personal information to a random person. Research studies have found the percentage of people willing to fill out a form goes down quickly when they are asked for too many personal details. The best solution is to make sure your only request of a future prospect is nothing more than name and email address, and leave any other details alone. This is the information you need to be able to personalize any future emails to them. If you want a high opt-in rate,, keep your requests for information to the minimum necessary.

Once you have the opt-in feature up and running, you'll need to start communicating with your customers. By giving you their contact information, they are giving you permission to contact them. Use this to your advantage and start building a connection with them. The most important part of your email marketing campaign is to deliver a highly informative ezine/newsletter to them and give them regular updates. Do not email your followers more than twice a week, as they might consider them a bother and unsubscribe from your list if you do it more often. The final part in building a successful email marketing campaign is to always follow up with your subscribers with surveys, informatives tips and other helpful information. You need to keep your list up to date with what is happening. The only way you can accomplish this it by following up with them. In the end, you will see effective, long term benefits. Any kind of business, offline or online, will present you with lots of alternatives with Joe Walter from which you must choose. That one aspect is among many that you will need to face and either accept and deal with or not.

Maybe one of the smartest approaches is to simply accept what is with online business and continue to move forward. Just keep slugging away, and learn as you go because the most important element is taking action. The more decisions you make that perhaps are not the best, then you will learn from them and become more knowledgeable. Once you have have survived for a while, then you will see your mistakes dwindling in numbers. While you really should always perform due diligence, we have no issue with that when it comes to the methods outlined below.

Linkvana - The New, Trustworthy Method of Creating One Way Backlinks

If you've found this article, you already know the importance of backlinks in SEO. Until and unless search engines change their rules, people will always be looking for new ways to build quality backlinks. It is important to make sure these links are not just administered hastily, but instead come from sites with good page ranks and have some amount of clout with your targeted market. Even though there are many such services in the market, you have to go with the one that works out well on the long term. You want to be careful to not lose time that could be better spent on other areas of your business when you start a link building campaign. So what exactly is the solution for this? The best course is to employ a link building service that will generate the targeted links you need to complete your campaign. The links must be extremely high quality, and be the very best in the market. Linkvana is a powerful service that can help you achieve this. It steadily remains the service that is most trusted by consumers.

What we're trying to say is, Linkvana is a strong network of premium blog sites that are professionally made, look sharp and are made to bring in Google's exclusive focus. You are able to employ Linkvana to insert all of the content that you want, for those whose goal is to put out volumes of good quality content; Linkvana disseminates samples of your content to the blogs as relevant information. It essentially delivers the power for your company's website to be distributed to an audience that is particularly interested in your product- which means a higher conversion rate for you. The thing that puts Linkvana head and shoulders about the competition lies in its tremendously organized link building capabilities, something not easy to accomplish if you are attempting this on your own. There are critically unique aspects that are encountered with business because they are on the web. It is the possibility for sudden change in some of the operating rules that can really throw you for a loop. What has been working for months or even years can suddenly change radically or even just disappear. This article touches on http://www.seo-fightback.com for your consideration, but remember you should look at that as just one facet of what you do. Usually some methods can be related in some way to other things that may eventually become issues, overall.

Anything new to you that seems to be a candidate for your business is worth testing, at least that much.

However, it is simple to automate Linkvana and outsource your work so that everything runs smoothly. Many of the automation tools that are made today are created with only spamming in mind. This is not the case with Linkvana and it will never feel like spam. When we say automation we refer to the various outsourcing tools available to you. If you provide Linkvana with the URL for your project and the related anchor text, the outsourcing team will handle all of the other steps necessary. You will barely have to exert any effort at all as your content will be expertly created for you and then queued to release at the rate you have specified. This is an important distinction because you will not want all of the links to submit at once. If you browse the Linkvana interface, you will find that you can choose the rate at which you want backlinks to be built and how fast they spread through the network.

Last but not the least, Linkvana.com offers services that are a expensive when compared to other services in the same category, but if you keep in mind the risks involved and the long term benefits, you will be better off using this service.

Launching Your Web Business Site The Right Way

Successfully launching your own website is great for getting you all sorts of positive recognition from your target market. Reputations take some real time to build but you will still get noticed if the launch of the website is a success. There are many good sites that failed to make an impression just because they didn't get a good launch pad. Taking all of the right steps and being careful about the launch that you are setting up for yourself isn't everybody's idea of a great adventure. But if you look at the core, doing this is not difficult.

There is planning and effort involved, sure, but in the end of things, it is all going to be worth all of it. This article is going to explain three things that you can do to help yourself launch your website properly.

Before you launch the website, you need to do something that will grab the attention of your target market. A really fantastic way to do this is to publish a holding page that will let you gather information about the people who might be interested in what you have to offer. You can build a really simple landing page that collects the email addresses of people who want to know when you have published updates. This step is crucial because it comes under the pre-launch phase. This is where you get the people who are interested in you and help grow their anticipation. So there's no reason why you shouldn't drive traffic to your site, even before it launches. A huge benefit of doing this is that you can slowly and steadily build your email list. This way, when you are ready to fully launch your website, you can let people know via email and send a ton of traffic to the site. You will need to be proactive about your site by telling your site visitors that this is just the beginning. It's a fact that you won't get your site right the first day, and there will be improvements that you'll have to make as you move ahead. If you really want to do well, then perform good market research so you are aware of all that is needed. So that is just one thing that will help you to make your visitors come to have positive expectations.

A good launch should never be rushed, keep that in your mind, always. If you want your launch to be profitable, you need to make sure that it is well prepared and that you spend enough time making sure that you get every single thing right. Also, when you rush, you're more likely to miss the things that are buggy and in need of correction. Test out your website and actually analyze the content to see if you need to make any changes to it. If you have done your work carefully enough, you shouldn't find any problems. Take it slow and steady, so that you win the race. Yes, it can be difficult to write about web business processes because you do not know how far to go with explaining everything. We remember learning about, Sky Builder review, and it took a while plus gaining first-hand experience before we really felt comfortable with it.

That is one possible area for causing confusion with those who do not possess the fine details about the topic being discussed.

That is often the difference with success, some people do bother to learn more about something, and that enables them to be more effective with their business. Beginners will almost never realize what we have just explained to you, and now you have perhaps your first edge over so many others. If you do not have a lot of experience, set up all you do with your marketing so you can see the results in some quantitative way. And there you have it! It is important, when launching your website, that you understand that it doesn't need to be hard. As long as you have finished with your homework and have cleared a big path in front of you, you can't possibly do anything wrong. It's true that there might be a few bumps along the way but that is normal. The primary thing you need is to simply focus on getting just one element to work correctly and then you can support another over the course of the launch. Try to remember that the launch of the site is the most crucial stage. The launch will make you successful or a failure, that is how important the launch is.

3 Reasons to Use a Blog For Your Business

If you're sort of or even brand new to doing business online, you have probably thought at least a little bit about the platform through which you want to do business. There are lots more than three excellent reasons to use a blog for your business. One potentially overriding reason to choose a blog is that it regularly outperforms every other kind of site when it comes to SEO and search engine marketing. There is quite a lot more to this and that is mostly doing better marketing. The efficiency factor (ease of use and speed of use) are important. Typically, things are faster and easier on a blogging platform and that is why so many people choose them. Actually having never done business offline can be helpful to you since your only exposure will be doing it online.

Overnight changes that are sweeping in nature are not all that unusual, even if they do not happen very frequently. What has been working for months or even years can suddenly change radically or even just disappear. Considering SEnuke XCr review and other approaches, look at the big picture that includes both your business and the net environment. As the owner of your business, you are the only person who should take the hardline and seriously question if any method is in the best interest, overall. Yet, life is full of uncertainty, and so that means you should never be hesitant to test some idea that is completely foreign to you or anything like that.

When you consider web business, consider the end result. So with a blog, there are very many ways it can streamline your marketing, and you can gain leverage in ways not available with a static site. Social media marketing is one of the first things that people think of. It's much easier and a lot more effective to do this when you have a blog but try to see the end result of social media. You're going to be getting far better and targeted traffic when you use social media and other forms of marketing. Then all you have to do is turn this traffic into regular readers and, if you are lucky, email list subscribers.

As soon as your blog generates enough buzz, you can expect other business owners to see what your blog has to offer. It is inevitable for your blog to attract some competitors. But it is the other businesses you want to catch the attention for the following reason.

You will realize that good thing once you get a message from a business owner regarding a joint venture. There is a possibly for other people wanting to contribute content to your blog. What all of that means is your networking ability will greatly expand with your blog as it improves.

What is really so very cool about blogs is you have a huge amount of options at your disposal. There are all kinds of plugins and widgets that are totally free to use. A word of caution: don't use too many because using too many plugins can slow down your blog. You really ought to take your time and decide what matters most to make your blog nice. After you've had some time to learn, you can add things to it intelligently. This larger feature--all by itself--is the reason that there are so many people who are attracted to blogging. It takes almost no money to build a good and solid blog that will perform the way you want it to. A blog can really be great for harnessing the true power behind social marketing. If you're working on a couple of different business ideas, it's wise to create individual blogs for them. Blogs are quick and easy to update, so they're convenient and offer good flexibility. With so many benefits, why haven't you created a blog of your own yet?

Successful Strategies For Creating An Authority Website

You can develop a site into an authority presence, but you have to realize that others exist; so you need to be different in some way. Make no mistake about it, you will need to work very hard if you want to create and develop an authority site in any market. So what can you do to turn your site into an authority site?

You will need to know how to make things happen and get the ball rolling in your favor. You cannot stand around just hoping people will link to you. So there will be no sitting back and 'build it and they will come' mentality; that is no good at all. It really is all about taking the bull by the horns and stating that you will do something. Did you notice that all the major authority sites have hundreds of thousands of pages featuring nothing but pure content? You will be placed under a lot of pressure to perform and put out the best content in your market. So if you want to take that position, you need to live up to these expectations. This will be an ongoing project for years, and that is how it is done by the best. These pages should be unique and valuable to your visitors, only then will you be noticed, not only by them but also by the major search engines.

Comment on Blogs -blog commenting on quality, relevant blogs in a helpful way can help increase your site's reputation. Most of the people browsing these blogs are regular readers and if they like your comment, they will visit your site to learn more. You don't want to make random or irrelevant comments, as your goal is to show readers that you're well informed on this subject and have more useful information to share with them. You really should figure out a way to have other authority sites linking in to your own authority site. There is no guarantee of anything, but it will not hurt to communicate with other authorities inside your own niche market and make them aware of you. You can see if they may have an interest to establish a business relationship with you as it will be in everybody's best interest. Start by getting in touch with them through email and ask for a backlink, as simple as that. You will find that this is a numbers game, so just keep trying. We hope you are enjoying reading about what may be new ideas for your marketing campaigns, so be sure to seriously consider the possibilities. You will be positioning your self for the greatest gains with this simple approach. Here is the bottom line, if bill mcrea can be used in your business, then why would you ever not be willing to include it in your campaigns? One solid piece of advice we can give you is to learn more about the history of anything involving marketing methods and things of that nature, and that is why marketing forums can be so valuable.

If you do lose money on some lame method that does not work, then you have learned a valuable lesson and just move on. There really are a lot of people, we assume based on what we have read, who just blindly buy things they think will work great and maybe never even try them. But as we have said, this is usually the domain of those who have not been around for long. We really pretty much do not care who it is, if something is new to you then you have to preform some research to get another side of the story. There are other situations in which due diligence is a great idea, and it is not always with buying something for your business.

In summary, building an authority site and taking it to the next level takes time, so make sure you¿½re taking regular action.

The Best Ways to Practice Forum Promotion

Running a forum of your own can be really great, especially as it helps you create a good community inside of your niche while also reaching your own target audience. The Internet is filled with forums on every topic imaginable that people use for gathering and chatting about just about everything related to their favorite niches. So if you decide to run your own forum or are just exploring the idea then you're going to need to take some important steps for laying a good and solid foundation for promoting your forum and getting the best exposure. Keep reading if you would like to learn some of the things that you can do to make your forum as appealing as possible. When most people talk about a particular internet business method there is usually a certain amount of existing knowledge that is taken for granted. Viral Traffic Optimizer bonus can be intimidating for a lot of people if they have never done it in their business, and it cannot be learned quickly and executed with authority.

There are certain advertising and marketing methods that so many have the wrong idea about due to people spreading rumors and false information on the net.

So as you read on, we are making an assumption that you have some prior knowledge. You would be smart to always remember what you have just read so you will at least have a hunch that there is still more to discover. On the other hand, nothing teaches quite as well as experience, and if you discover something is missing then you will get feedback in some way.

You can't deny the fact that the internet is growing at record rates as is the number of forums that are created every day: there are forums for absolutely everything online. This is why you have to put in the effort to stand out of the crowd and make yourself different from the rest. This is another way to say that setting yourself apart from the other forums is important if you want to succeed. This can be done by switching up your theme or design or taking a new approach to your niche. This is just one thing that you need to do lay a solid foundation for the high level of traffic that you will hopefully be receiving; of course, if you don't have a great and unique selling point for your forum you won't have an easy time with your promotions. One really great way to grab your audience's attention is to talk about topics that are popular and important. All forum topics and niches will have hot button issues to cover. These are topics that will automatically grab people's attention and make them want to participate. This is especially be necessary when your forum is just starting out; putting out new threads about strong topics will often lead to more user traction.

Remember that this is a business, and the rules of sticking with it and working on it still apply. If you really want to get things rolling, then construct a massive social marketing campaign. You can build a lasting business out of a forum, so just be patient and keep working on it. It will take a while before you establish an authority in your niche and actually get people to notice you. So until then you will have to be patient and be persistent even if you see slow growth. Once you have been working it for a time, then one day you will notice that many people in your market know you.

The good thing about a forum is that once you have a certain number of members and active discussions, you'll naturally get more traffic and new members, but until then you have to work on laying the foundation.