How to Sell More Ad Space on Your Blog
If you've been thinking about selling advertising on your website, then that's great because it means you're doing well. You should know that you'll need enough quality traffic to make it possible. This is when you've got a few options for attracting advertisers. Your option are selling ads yourself or sending the work to an ad agency. Obviously you are going to have to give sales commissions to the agency. The ability to cut the middle man out of it is why many website owners want to take care of everything themselves.
If you want to succeed with your business, forward momentum is always necessary. If you have customers advertising on your blog, you need to monitor and when it is about to expire. Instead of letting your customers go at the end of their advertising period, contact them to see if they will renew with you. There are several things to consider with the strategy. First, you don't know how well their ads converted, so think of what you can do to help them if that's the case. There is a basic tenet or philosophy that must be considered in helping these people. Also, make your renewal offer meaningful, and that may involve a discount and other incentives. You want your discount to be meaningful to the customer so they don't go to one of your competitors. Make potential advertisers choose you because you offer more with your site. It's important that you not get too distracted, though, so don't make this mandatory. What we're talking about is offering your advertisers some content space. Ask them if they'd like to submit some form of presales copy in the way of a product or service review. If they have social proof, you can offer to publish it near their ads. Since space around the ad will probably be an issue, simply create a link to the content that's specific for their ad. Once you've got some processes in place this probably won't even take all that much time. If it was composed well, the preselling copy can carry quite a lot of power and that's why this method has so much potential behind it. If you are open to trying new marketing/advertising ideas, then seriously consider anything new you come across because new ideas are everywhere. Very many online businesses and marketers have found the mobile money blueprint to be useful; yet we know there are many who cannot or will not use it for some reason. The flip side of that coin is asking your self if you can benefit from expanding your marketing methods. When you look at major corporations, they are constantly working to add new products, markets and overall growth. Remember that one of the simplest ways to achieve business growth is by simply doing more with your marketing and of course any separate advertising. We know that you have some kind of idea about how far you want to take your business.
Unfortunately the majority of websites aren't positioned properly to sell ad space. You will need to have some things going for you, so here's just a few. Obviously every potential advertiser is going to want to see your traffic numbers. How much traffic is the mean cut-off is hard to say. One thing is pretty obvious, though, if you have really high traffic numbers, you can make your ad space more expensive. Your perceived value will rise when you can point to where your site has been mentioned on the web. Ad space needs you to sell it the same way you would sell anything else, so make sure that you have built a page that talks about it.
Once you have all the infrastructure and processes in place for selling advertising on your site, then you're ready to go. You can even help yourself by telling some businesses in advance what it is that you are going to try to do. When you do this, you'll also have a few prospects lined up which means that it is going to be almost immediate profit.